Prioritize What
Matters Most
Not all improvements are created equal—and not everything needs to be tackled at once. Use the matrix below to plot each of your 10 touchpoints based on two key criteria:
• Effort or Cost — How hard or expensive would this be to improve?
• Impact or Value — How meaningful would the improvement be for your guests?
This exercise is designed to bring clarity to your next steps. The goal isn’t perfection—it’s progress with purpose. Download the matrix below and start mapping what matters.
The VX Society
Ask the VX Society
Name a rough edge in your guest experience — receive a signature fix.
Where does your experience fall flat?
Not sure? Tap a common one:
Or explore the six pillars of VX:
The VX Society considers your challenge...
A taste of the framework from The VX Society by Kaitlin Eskelson