PHASE 1: LET YOU INTUITION BE YOUR GUIDE
Start Your Self
Assessment
Journey
This self-assessment helps you evaluate 10 key touchpoints that shape how guests feel, remember, and return. It's a quick but powerful process that brings clarity to what's working—and what might be costing you connection, conversion, or loyalty
The goal isn't to audit everything—it's to uncover where a few thoughtful changes can make the biggest difference.
Begin your self-assessment below and see your visitor experience through fresh eyes
The VX Society
Ask the VX Society
Name a rough edge in your guest experience — receive a signature fix.
Where does your experience fall flat?
Not sure? Tap a common one:
Or explore the six pillars of VX:
The VX Society considers your challenge...
A taste of the framework from The VX Society by Kaitlin Eskelson