Prioritize What Matters Most

Not all improvements are created equal—and not everything needs to be tackled at once. Use the matrix below to plot each of your 10 touchpoints based on two key criteria:

• Effort or Cost — How hard or expensive would this be to improve?
• Impact or Value — How meaningful would the improvement be for your guests?

This exercise is designed to bring clarity to your next steps. The goal isn’t perfection—it’s progress with purpose.
Download the matrix below and start mapping what matters.