Social media has transformed the way destinations interact with and market to their target audiences. For the visitor economy, the growing popularity of social channels has fundamentally changed destination marketing.

Social media provides people with the perfect platform to share photos and videos, especially of any recent trips or visits. According to Internet Marketing Inc., 76% of travelers post business and leisure travel photographs to social networks and 52% of Facebook users said their friends’ photographs inspired their travel plans. On Twitter, studies show that those who love to travel are 44% more likely to learn about a new destination on Twitter.

Visit Salt Lake can lead cutting-edge social media efforts as it looks to enhance it’s brand identity and narrative. Below is a snapshot of what the competitive set is currently doing.