https://www.kaitlineskelson.com/welcome daily 0.75 2019-11-26 https://www.kaitlineskelson.com/think-tank daily 0.75 2025-07-24 https://www.kaitlineskelson.com/think-tank/placekeeping-gt-placemaking-a-shift-in-how-we-think-about-destination-development-1 monthly 0.5 2025-07-24 https://www.kaitlineskelson.com/home-margot daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/590b4f0d725e25a26c44e338/1497538619224-2RMAZGCYT1BQJNV7TDQ3/20160916S1_Personal_Chef_Kristi_Brown_Plating_203.jpg Home - Margot Jones is a personal chef. About Margot → https://www.kaitlineskelson.com/intro daily 0.75 2020-01-27 https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1574812340327-S1P1FE8VP8UHI2KIABYU/1.png Intro https://www.kaitlineskelson.com/image daily 0.75 2019-11-27 https://www.kaitlineskelson.com/connect daily 0.75 2025-05-10 https://images.squarespace-cdn.com/content/v1/58d00f106b8f5b01c8e73f52/1491858427382-L46N6OML0EQRY4L20YNX/color-3.png Connect https://www.kaitlineskelson.com/media daily 0.75 2019-12-24 https://www.kaitlineskelson.com/podcast daily 0.75 2019-11-27 https://www.kaitlineskelson.com/direct-indirect-induced-impact daily 0.75 2019-11-27 https://www.kaitlineskelson.com/narrative daily 0.75 2019-11-27 https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1574887193634-7S1VHS3T907X7YO9LJZR/Meaningful+Narrative.png Narrative Based on Audience https://www.kaitlineskelson.com/shared-community-value daily 0.75 2019-11-27 https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1574887445452-TKETFJTQJYN01VTH691C/Issue+1.png Shared Community Value https://www.kaitlineskelson.com/new-page daily 0.75 2019-12-02 https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1575305805833-IGXRG3IBQQ74KRFC4DDW/Screen+Shot+2019-12-02+at+9.56.19+AM.png Comp Set Meeting Planner Web Experience https://www.kaitlineskelson.com/comp-set-social-media-analysis daily 0.75 2019-12-02 https://www.kaitlineskelson.com/budgetary-analysis daily 0.75 2019-12-31 https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1576170870019-SDUYXA4ZEAWVX36Q4QHO/1.png Budgetary Analysis https://www.kaitlineskelson.com/comp-set-sales-deployment daily 0.75 2019-12-18 https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1576691811629-KQMAZV8XZQJ6OADSVEZ5/Screen+Shot+2019-12-18+at+10.56.35+AM.png Comp Set Sales Deployment, Budgets & Bookings https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1576691866184-1L2I8S2Z6LQ5RY0Q5IVS/Screen+Shot+2019-12-18+at+10.57.35+AM.png Comp Set Sales Deployment, Budgets & Bookings https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1576691908630-K1847XO0FA5FV8MW7WVK/Screen+Shot+2019-12-18+at+10.58.20+AM.png Comp Set Sales Deployment, Budgets & Bookings https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1576691936009-90M4KOOLHX8OWQTK86A4/Screen+Shot+2019-12-18+at+10.58.47+AM.png Comp Set Sales Deployment, Budgets & Bookings https://www.kaitlineskelson.com/curriculum daily 0.75 2019-12-23 https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1577123214905-ODIOBO8LB6A89N0HQZDK/Screen+Shot+2019-12-23+at+10.46.35+AM.png Curriculum https://www.kaitlineskelson.com/home daily 1.0 2026-02-01 https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/7a2100f1-7436-4ce8-8c66-2aa0baa7111e/Web+Cover.png Home https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/751213ab-2ba3-4322-aabc-6258d575df67/KinserStudios24-0710VSLKaitlinEskelson5560_2-2.jpg Home - “Visitor experience design isn’t a trend. It’s how we shape behavior, belonging, and belief. It’s time we treated it like the infrastructure it is.” — Kaitlin Eskelson I’m Kaitlin—visitor experience architect and believer in the quiet power of intentional design. Through my book, certification, and speaking, I help destinations shape everyday moments into emotional landmarks—for travelers, communities, and the story of travel yet to be written.unities, and for the future of travel https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1753328288313-UHT9DLT6AKXI0CZGS6KF/2488+-+Salt+Summit+Social+Res-40.jpg Home https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1753328297891-DCKIXPZ56FMZDE6SS7S2/BC5_3726.jpg Home https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1753328316430-1RMYU1UXCSDBTSTFS3NG/Screen+Shot+2025-07-23+at+11.15.20+AM.png Home https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1753328305847-GXHKPUIKTAUJWZ4S2QVA/BC6_2492.jpg Home https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1753328317926-G5FG77L5TMY4P5U70T5C/VSL-155.jpg Home https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1753328655666-0BJHTED6AKUJG51QLYPS/Screenshot+2025-07-23+at+9.43.39+PM.png Home https://www.kaitlineskelson.com/book daily 0.75 2026-02-05 https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/a8861e29-bf8b-469c-8a57-02121d7fa341/Screenshot+2026-01-31+at+6.36.46%E2%80%AFPM.png The VX Society Book - Experience is your edge. Use it wisely. The VX Society is an invitation—to design with heart, lead with intention, and reimagine what’s possible when we stop selling to people and start designing for them. The most powerful tool in tourism isn’t marketing—it’s experiential design. And the most enduring destinations aren’t just built. They’re felt. The VX Society is a high-impact, strategy-meets-humanity guide to unforgettable visitor experiences—from the sidewalk to the summit, from point of sale to point of soul. Written for destination leaders, hospitality pros, and place-based visionaries, it reframes our role: not just as managers or marketers—but as architects of meaning. Inside, you’ll discover: A tested framework—rooted in psychology, behavioral science, and human-centered design—for spotting friction, uncovering hidden opportunities, and creating moments that matter. 6 VX Pillars—a foundation for building experiences that are seamless, serendipitous, and genuinely scalable. Real-world stories, offbeat ideas, and imaginative sparks you can activate tomorrow. And a hands-on Playbook with tools, prompts, and self-assessments to turn insight into action. Whether you lead a destination, resort, coffee shop, bookstore, guide and outfitter business—or anything in between—this is your invitation to meet the moment with clarity, care, and creativity. Because when you do, the foot traffic, five stars, and financial return will follow. https://www.kaitlineskelson.com/certify daily 0.75 2026-01-19 https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/d8adc9ba-a169-47a5-8d03-7ce970e708a8/Vintage+fox+logo+with+gold+text.png CVX-P Certification - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kaitlineskelson.com/speaking-1 daily 0.75 2025-05-17 https://www.kaitlineskelson.com/speak daily 0.75 2026-02-01 https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1753328297891-DCKIXPZ56FMZDE6SS7S2/BC5_3726.jpg Speaking & Events - launching spring 2026 my Speaking & Events series will be: Part keynote, part group therapy (the empowering kind) Rooted in The VX Society & Unreasonable Hospitality Fueled by real stories, awkward metaphors, and actionable frameworks Less “talking at” more “innovating with” https://www.kaitlineskelson.com/selfassessment daily 0.75 2025-08-06 https://www.kaitlineskelson.com/vx-prioritization-matrix daily 0.75 2025-07-26 https://www.kaitlineskelson.com/community-insights-survey daily 0.75 2025-08-09 https://www.kaitlineskelson.com/visitor-patron-insight-survey daily 0.75 2025-07-26 https://www.kaitlineskelson.com/itinerary-builder daily 0.75 2025-07-26 https://www.kaitlineskelson.com/opportunitytooffer-matrix daily 0.75 2025-08-09 https://www.kaitlineskelson.com/store-1 daily 0.75 2026-02-01 https://www.kaitlineskelson.com/store-1/enamel-mug monthly 0.5 2026-03-08 https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1772942488532-BOKXJQMR25GWFAUSI1HM/enamel-mug-white-12-oz-front-69acf4894e12f.jpg Merch - Enamel Mug https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1772942490646-NGTV1WJSP31CIK7NQ8EQ/enamel-mug-white-12-oz-left-69acf4894efa7.jpg Merch - Enamel Mug https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1772942614796-LQ6G1W41I7G0E32MHR7H/enamel-mug-white-12-oz-front-69acf51244c7f.jpg Merch - Enamel Mug https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1772942616374-UCVHRT4RTHZNGO06CPIF/enamel-mug-white-12-oz-right-69acf512453a9.jpg Merch - Enamel Mug https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1772942617879-4EQ89VK3BOX5HUDQ8ZKM/enamel-mug-white-12-oz-left-69acf51245426.jpg Merch - Enamel Mug https://www.kaitlineskelson.com/store-1/meet-the-moment-hardcover-reflection-journal monthly 0.5 2026-01-19 https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1768785498060-VDC47BBLXA4BU6Y0SPHD/hardcover-bound-notebook-navy-front-696d864e0a8ba.jpg Merch - "Meet the Moment" Hardcover Reflection Journal https://www.kaitlineskelson.com/store-1/notice-what-others-miss-enamel-mug monthly 0.5 2026-01-19 https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1768784271083-XVNP21EYYAFGD3VWUZK1/enamel-mug-white-12-oz-left-696d81833cddf.jpg Merch - "Notice What Others Miss" Enamel Mug https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1768784273034-50JSDPBAGV6292DPKFG0/enamel-mug-white-12-oz-right-696d81833d395.jpg Merch - "Notice What Others Miss" Enamel Mug https://www.kaitlineskelson.com/store-1/signature-sensory-candle monthly 0.5 2026-01-19 https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1768783343195-BR0XUTMISGC6ET6B7S4K/scented-soy-candle%2C-9oz-sea-salt-and-orchid-front-696d7de32b85d.jpg Merch - Signature Sensory Candle https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1768783347107-PZIQB8WPQV9VFMXO3EU7/scented-soy-candle%2C-9oz-sea-salt-and-orchid-front-2-696d7de32c205.jpg Merch - Signature Sensory Candle https://www.kaitlineskelson.com/store-1/moments-metrics-signature-crew monthly 0.5 2026-01-18 https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1768780566073-97EUK8AAOVOB8QBSRSAX/unisex-organic-sweatshirt-french-navy-front-696d7306ef353.jpg Merch - moments > metrics Signature Crew https://images.squarespace-cdn.com/content/v1/5ddd631ce36cf451f44498e0/1768780567545-23OKBM03ITZ60DGUJBLQ/unisex-organic-sweatshirt-french-navy-back-696d7306effca.jpg Merch - moments > metrics Signature Crew